Shipping Standardized Corrugated Common Footprint, a sensible choice for shipping, an added plus to the unique advantages of corrugated The Canadian Corrugated Case Association (CCCA), along with other players in the North American corrugated packaging industry, is well aware of the emerging trends in produce distribution and the need to develop a modular packaging system for the produce industry. This need was met with the development of a voluntary Corrugated Common Footprint Standard for the North American Corrugated industry. (The standard applies to corrugated containers used to ship produce from the growing or initial packing location to the retail location, although its reach is expanding to Case Ready meats and other products.) This voluntary standard establishes industry compatibility and provides a uniform platform for ongoing design creativity to satisfy individual customer marketing/distribution needs. In brief, the Corrugated Common Footprint benefits Growers/Shippers by retaining economical, low-cost packaging solutions and recyclability, optimizing cube utilization, ensuring product protection through custom design, and offering a wide variety of box designs and material constructions. But the footprint goes further. For the Retailer/Distributor, it decreases labour costs in the distribution centre and the retail store by reducing training and handling requirements. In addition, it facilitates distribution for global sourcing since the standard is compatible with the European Federation of Corrugated Board Manufacturers’ (FEFCO) Common Footprint Standard for boxes produced in Europe. In essence, the common footprint reduces shrink by limiting the need to handle the product in store and provides display-ready options including direct-to-display tables, special displays and end caps. And, last but not least, for the consumer, it delivers consistently fresher, more attractively displayed produce, while reducing the handling of product before it reaches the store.